We offer online training and coaching to help you share your stories, improve your writing and enhance your message. Join us for our next public workshop or contact us about customizing our training for your workplace.

Why we’re different

We use our proven formula to give you the tools you need to become a better writer. We’ve adapted our in-class training programs to create an informative, engaging virtual experience. Each program offers an opportunity to apply key lessons to content tailored to your industry, organization or everyday issues.

We take the time to get to know you and customize our program to your needs and participants’ goals. We tailor all exercises and provide feedback along the way. It’s an approach that yields results every time.

Our instructors

Our instructors have backgrounds in journalism, corporate and government communications, public relations, and writing and editing. We work as a team to deliver the training in an engaging and informative way. We share our knowledge, draw from our experience to address specific issues, and brainstorm solutions. We provide a mix of learning, discussion and hands-on exercises to make sure everyone gets the most out of each session.

Our workshops

Our workshops are delivered online via Zoom. Each program incorporates best practices in adult learning and a variety of activities to help participants leave with valuable, practical tips and strategies to improve their writing. We offer public workshops and customized workplace training. Our workshops can be fully tailored to meet your team’s needs by industry, government department or field of work.

Plain Language Writing

Your words matter. Clear writing, or plain language, captivates people and encourages them to act. Whether you write reports, corporate messaging, online content, or presentations and speeches, plain language gets your message out clearly and concisely.

About the workshop

This interactive workshop will help you write in clear, plain English ‒ saving your organization time, money and effort. Offered over two half-days online, you will learn how to

  • plan your content before you begin writing
  • craft clear, effective and compelling content
  • target your writing to your audience
  • present complex information clearly and concisely
  • edit your writing to improve readability
  • improve your writing style
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Web Writing

Maximize your website’s potential. Great web writing connects with users. It fills their information needs with content that is easy to find and understand. It compels them to take action.

About the workshop

This practical, hands-on training will help you draw users to your website and keep them coming back for more. The program is delivered over two half-days online. You will learn how to

  • organize your content
  • create effective, clear messaging
  • write for your audience
  • target your content to meet users’ needs
  • present complex content in plain language
  • use keywords to increase your search engine rankings
  • edit web content to improve readability
  • achieve your communications goals
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Digital Storytelling

Do you know how to tell your corporate story? Cutting through online clutter and engaging audiences can be challenging. Craft a great story that will help you stand out in a chaotic, competitive landscape.

About the workshop

Digital Storytelling is designed to help you shape your story and share it. We tailor our learning program according to your goals, social media channels, online strategy and knowledge level. You will learn how to

  • identify your story and why it matters
  • gather the elements that bring a story to life
  • get readers to emotionally connect with your writing
  • shape the pieces into a well-structured narrative
  • apply plain language principles
  • optimize your story for search engines
  • support your story with visual content
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Effective Emails

Maximize your messaging potential. Every email provides an opportunity to communicate, convince or convert. This course will help you hit the mark.

About the workshop

Whether you want to communicate more clearly, perfect your pitch, or make sure your message gets attention, this workshop will vastly improve your email writing skills. In this half-day online course, you will learn how to

  • write clear, concise emails that get to the point
  • create subject lines to ensure your emails get opened
  • organize emails for quick and easy reading
  • effectively respond to emails
  • deal with angry or aggressive emails
  • avoid common email writing pitfalls
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Brand Building

How solid is your brand? More than a logo or image, your brand is an important strategic tool. An effective brand architecture and strategy will help you position your product, service, program, cause or organization in the hearts and minds of your target audience.

About the workshop

In our Brand Building workshop, you’ll define your brand, design your brand architecture and craft your brand promise. Offered over two half-days online, you’ll discover how to

  • use branding to maximize awareness and buy-in
  • define your brand’s personality and style
  • position your brand with key audiences
  • design your brand architecture
  • determine your brand touchpoints
  • identify the systems to deliver on your brand
  • craft your brand promise
  • integrate your brand at every level of the organization
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Media Relations

Sharpen your media skills. You have seconds or mere minutes to communicate your message to the media. Discover how to interview with confidence and ease – all while staying on message.

About the workshop

Our media relations course is designed specifically for media spokespersons. It will improve your approach and comfort in a variety of interview situations. You will learn how to

  • manage requests for media interviews
  • understand the different types of interviews
  • conduct print, radio, online and television interviews
  • deal with difficult questions
  • craft clear responses
  • stay on message
  • communicate clearly
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Coaching

We offer follow-up coaching for training participants who would like one-on-one support with a specific problem or project. We can work with you to address your writing challenges and needs. Speak to us about a customized quote.