Plainly Speaking offers training and coaching designed to help you share your stories, improve your writing and enhance your message.

 

Why we’re different

We fully customize our training and coaching packages. We believe the best learning takes place when you can draw a direct benefit from content that is tailored to your industry, organization or the issues you deal with every day. That’s why we take the time to get to know you. We work with you to target your needs and participants’ goals. It’s an approach that yields results every time.

 

Our instructors

The Plainly Speaking teaching team has backgrounds in journalism, corporate and government communications, public relations and writing and editing. Each of us brings real world experience and a dynamic, interactive approach to teaching.

 

Training workshops

Our workshops are available in half-day, one-day and two-day formats.

Plain Language Writing

Be a better writer. Clear writing, or plain language, captivates people and compels them to act. Whether you write reports, craft corporate messaging, blog, or prepare presentations and speeches, your words matter. Plain language gets your message out clearly and concisely.

About the workshop

This interactive workshop will help you write in clear, plain English—saving your organization time, money and effort. You will learn how to

  • plan your content before you begin writing
  • craft clear, effective and compelling content
  • target your writing to your audience
  • present complex information clearly and concisely
  • edit and test your writing to improve readability
  • improve your writing style
  • achieve impact with memorable content

Our approach

Our Plain Language (Clear Writing) workshops are offered in half-day, one-day and two-day formats. This program delivers award-winning plain language writing techniques, tailored hands-on exercises and detailed individual feedback. The workshop can be fully customized to meet your messaging needs by industry, cause or government department.

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Writing for the Web

Maximize your website’s potential. Great web writing connects with users. It fills their information needs with content that is easy to find and clearly written. It compels them to take action.

About the workshop

This practical, hands-on training will help you draw users to your website and keep them coming back for more. You will learn how to

  • organize your content
  • create effective, clear messaging
  • write for different types of audiences
  • target your content to meet users’ needs
  • present complex content in plain language
  • use keywords to increase your search engine rankings
  • edit web content to improve readability
  • achieve your communications goals

Our approach

We use our proven web writing formula to equip you with the tools you need to become a better web writer. We customize all exercises and provide detailed individual feedback along the way. Writing for the Web can be fully tailored to meet your messaging needs by industry, cause or government department. We offer both one- and two-day courses.

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Digital Storytelling

Be seen. Be heard. Be noticed. Cutting through online clutter and engaging audiences is challenging at the best of times. So how do you compete in a chaotic, competitive landscape? Craft a great story and shout it from the (digital) rooftops.

About the workshop

Digital Storytelling is a full-day workshop designed to help you shape your story and share it. We tailor our learning program according to your goals, social media channels, online strategy and knowledge level. You will learn how to

  • identify your story and why it matters
  • gather the elements that bring a story to life
  • get readers to emotionally connect with your writing
  • shape the pieces into a well-structured narrative
  • apply plain language principles
  • optimize your story for social media, blogs and web content
  • support your story with video, audio, infographics, images, photo essays and more
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Effective Emails

Achieve better results with email. Every email is an opportunity to communicate, convince or convert. Too many miss the mark. Isn’t it time you maximize your messaging potential?

About the workshop

Whether you want to communicate more clearly, perfect your pitch, or make sure your message gets attention, this workshop will vastly improve your email writing skills. You will learn how to

  • write clear, concise emails that get to the point
  • create subject lines that ensure emails are opened
  • organize emails for quick and easy reading
  • respond to emails effectively
  • deal with angry or aggressive emails
  • avoid common email writing pitfalls

Our approach

This workshop is offered in a half-day format. We teach email writing best practices and round out the learning experience with targeted exercises.

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Brand Building

Make an impact. Define your brand—and live it. How solid is your brand? More than a logo or image, your brand is an important strategic tool. When done right, your brand architecture and strategy will help you position your product, service, program, cause or organization in the hearts and minds of your target audience.

About the workshop

The brand building workshop is offered as a full-day session. You will define your brand, design your brand architecture and craft your brand promise. You will discover how to

  • use branding to maximize awareness, buy-in or your image
  • define your brand’s personality and style
  • position your brand with key audiences
  • design your brand architecture
  • determine your brand touchpoints
  • identify the systems in place to deliver on your brand
  • craft your brand promise
  • integrate your brand at every level of the organization

Our approach

Our Brand Building workshop is entirely results-driven. We work with you to define and build your brand using our step-by-step approach. You will leave the session with a clear vision and action plan for integrating your brand architecture and promise into everything you do.

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Media Relations

Sharpen your media skills. You have seconds or mere minutes to communicate your message to the media. Discover how to interview with confidence and ease – all while staying on message.

About the workshop

This media relations course is designed with media spokespersons in mind. It aims to improve your approach and comfort in a variety of interview situations. You will learn how to

  • manage requests for media interviews
  • understand the different types of interviews
  • conduct print, radio, online and television interviews
  • deal with difficult questions
  • craft clear responses
  • stay on message
  • communicate clearly

Our approach

This session teaches best practices in media relations for spokespersons. We put the emphasis on learning by doing. You will participate in practical, real world interview situations tailored to your industry, issues and needs. Media Relations is delivered to small groups in half-day and full-day formats. We also offer one-on-one coaching for executives.

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Media Messaging

Stand out and be heard. Cutting through the media clutter requires skill and solidly crafted messages that command attention. It starts with understanding your audience, what they care about and why your message matters. Discover how to tell your story.

About the workshop

This workshop offers tips, techniques and practical exercises to allow you to develop strong messaging for traditional and social media. You will learn how to

  • tell your story effectively in words
  • apply plain language techniques to increase your impact
  • craft a better, more compelling media release
  • plan and create engaging social media messaging
  • prepare messages for media Qs & As

Our approach

This training delivers the knowledge and hands-on experience you need to apply best practices in media messaging in your work with print, broadcast and social media. Offered as a half-day or full-day session, we tailor the topics to address your most pressing needs.

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Coaching

Need some one-on-one support? We provide coaching services to individuals and organizations. We can help improve your writing skills, strengthen your corporate messaging or enhance your media presence. Contact us for a customized quote to meet your needs.