Media Relations


Sharpen your media skills.

You have seconds or mere minutes to communicate your message to the media. Discover how to interview with confidence and ease—all while staying on message.


This media relations course is designed with media spokespersons in mind. It aims to improve your approach and comfort in a variety of interview situations. You will learn how to:

  • manage requests for media interviews
  • understand the different types of interviews
  • conduct print, radio, online and television interviews
  • deal with difficult questions
  • craft clear responses
  • stay on message
  • communicate clearly

Our approach

This session teaches best practices in media relations for spokespersons. We put the emphasis on learning by doing. You will participate in practical, real world interview situations tailored to your industry, issues and needs. Media Relations is delivered to small groups in half-day and full-day formats. We also offer one-on-one coaching for executives.